This “electronic trade conversation” with a continuous episode of my MasterClass series about business. Last weekend, I approached tactics to increase electronic trading in the middle of a slump for many businesses.
This week I focus on branding. Most people consider branding to be logos or design elements. But these items are components, not the essence. The brand is synonymous with the mission and purpose of the company.
My complete sound narration is inserted below. The transcript is modified for clarity and length.
Task
The founder controls the founder. What does she or she want to achieve? For me it’s freedom – creating my own way. If you are not sure, think about why they exist and your purposes in life. Then shape your business around him.
The joint struggle of entrepreneurs is the feeling that they feel in business they do not love. This happens when there is no mission. My mission in Beardbrand is to help people live their dreams through care. We want to feel proud of a person in the mirror. When a man invested himself, he gains confidence to improve his family and community – the world has become more loving place.
Values
Basic values are necessary. Beardbrand’s are freedom, hunger and trust. I prefer one -word values because they are easier to remember. If you remember your basic values, there are. At Beardbrand, everyone knows that our basic values are clear and brief.
We cooked the bear on three concepts working in harmony. For example, too much freedom could reduce trust, while too much hunger could reduce freedom. These checks and balance are critical to us. However, the startup of the fast group can focus on hunger to survive and conquer the market. Basic values should reflect the personal belief extended into business.
Basic values of the guide to decisions in hidden. For example, we are looking for sellers who share our worldview. Our best relationships were with companies that are in line with our values.
Communication
Communication should consist of all of the company – internal discussions, interactions with customers, advertising, e -mail and websites. Many people are the default for a formal, grammatically correct language and think it’s the right way. But for me it is boring and lifeless.
Communication should have passion, character and belief. Often there is a trenket to play it safely, especially when they were advised. However, playing safe is not always the right approach. Sometimes a violation of rules – for example, the use of an informal or nervous language – can cause your brand to excel without developing an audience.
The customer should be human support. Teams too often try to defuse situations by being robotic, which worsens the problem. People’s interactions help to solve problems with greater ease.
At Beardbrand, we talk to our customers as we talk to friends. We have a formal language because authenticity is the key to building trust, one of our basic values.
Customer support has to cope with the type of product you offer. The premium product requires support for the top tower, while the item with lower prices does not have to.
Many brands overlook typography, form of communication. Pona can tell a lot about the brand AO how much it depends on the design. Most smaller brands adhere to safe fonts such as Arial or Helvetica, which forces them to blend with all others.
Others will form your brand if you are intention with the scriptures, logi, colors and photographs.
Can create incorrect fonts. The identity of your brand can be unclear without fitness, leading to mixed messages.
Impact
The brand is an extension of its founders and employees and how they want to influence the world. Philip Jackson, the founder of the future trade, says the shop is a culture. Companies that successfully know.
Entrepreneurs make their business a better place. Branding reflects this mission. It’s more than a logo.